Data is the lifeblood of modern business, but making sense of it can be a daunting task. That’s where Looker comes in. Looker is a business intelligence (BI) platform that empowers organizations to make data-driven decisions with a trusted platform, informed decisions, and data experiences. In this blog post, we’ll dive deeper into these three pillars and explore how Looker can help you get the most out of your data.
Trusted Platform: Consistent, Secure, and Governed
At the heart of Looker’s platform is the belief that organizations need to be able to rely on their data to make the best possible decisions for their business. This means ensuring that consistent, up-to-date metrics are available to users, and that access to data is secure and governed. Looker provides a trusted platform that enables users to make decisions with good, current data while upholding their organization’s security and compliance standards.
Informed Decisions: Empowering Your Workforce
Looker recognizes that BI is all about connecting people with information. That’s why Looker has engineered its platform to provide self-service workflows that empower users of all technical abilities. Looker’s self-service BI is connected to its trusted platform, so users can make informed decisions with confidence. Moreover, Looker’s platform is built to reach users in their tool or experience of choice, making it easy to bring data right into operational workflows.
Data Experiences: Changing the Way People Access and Work with Data
Many users don’t work inside BI tools, which is why Looker is committed to creating data experiences that are tailored to the right user at the right time and place. With Looker, customers can create experiences centered around data for their users and customers, from embedding analytics into customer-facing products to delivering insights through proactive push notifications. Looker gives customers the development tools to build rich data experiences at scale and in a fraction of the time they may think is required.
Openness: Maintaining Partnerships and Integration
Looker is committed to maintaining partnerships and an open relationship with the ecosystem of BI tools out there. This means that soon, users will be able to connect to the Looker semantic model from third-party BI tools like Tableau and Power BI, ensuring investments in reliable, up-to-date metrics for their organizations go further. Additionally, Looker’s semantic modeling service and LookML language are at the heart of the Looker experience, and Looker is making the Looker semantic model open to third parties, investing in integration across its own tools, and enabling users to use additional tools from Google, like Looker Studio, Looker Studio Pro, and Connected Sheets.
Looker Studio Pro – Providing Enterprise Capabilities:
As Looker Studio’s usage has grown in companies, Looker has launched Looker Studio Pro, which offers more enterprise capabilities, support, and SLAs. Looker Studio Pro extends the features of Looker Studio and provides enterprise capabilities, such as content management, which makes content management at the group level much easier and more streamlined across the enterprise.
Content Management with Looker Studio Pro:
Looker Studio Pro offers content management capabilities, which allow users to access and share content through team workspaces. Users can create new workspaces, manage them, and easily add reports and data sources to them. The content management feature of Looker Studio Pro makes managing content at the group level much easier and more streamlined.
Augmented Analytics with Looker Studio:
Looker is investing in extending its augmented analytics capabilities using the familiar interface of Looker Studio. Looker Studio will soon feature a natural language interface called Ask Looker to help users easily get answers to the questions they have on their data.
Integrating Looker into Workspace Products:
Looker is investing in integrating its platform with workspace products to improve the overall productivity of its users. Looker’s integration with Google Chat could help fuel data-driven collaboration and decision making. Users will be able to schedule a report to be automatically delivered into a space, and fresh, trusted data can be brought into Google Slides and Google Docs. Looker also plans to integrate its platform with Gmail, placing real-time trusted data right into the email itself.
Empowering People to Make Informed Decisions: The Wix Case Study:
Wix is a fantastic example of how Looker empowers people to make informed decisions. Wix’s business success was fueled by using Looker for ongoing data-driven decisions about their own products. With Looker’s analytics, Wix empowers everyone in the greater Wix ecosystem with trusted insights to make informed decisions.
Limitless Possibilities with Data – Looker Embedded BI:
Looker’s embedded BI provides business intelligence that gets organizations further and gives them the toolkits and components they need to be able to build amazing experiences for anyone efficiently and in a scalable and maintainable manner. With Looker’s API coverage and development lifecycle integration, organizations can build custom experiences for their sales organization or an entirely new product that monetizes their data.
Looker on Google Cloud Platform: Bringing Looker to GCP:
Google is bringing Looker to Google Cloud Platform with its Looker Google Cloud Core edition. Looker will be available in the Google Cloud Console, and users can browse through available services and choose to create a Looker instance. We wanted to create a unified data platform for their clients that could handle a variety of data sources and provide insightful, actionable information.
Conclusion
Looker’s platform provides a powerful set of tools for organizations looking to make better use of their data. With features like Looker Studio Pro, Ask Looker, and Workspace integrations, Looker is making it easier than ever for people to access and analyze data from wherever they are.
And with Looker’s embedded BI and API coverage, organizations can create customized data products and experiences that are tailored to their specific needs. Whether you’re looking to improve your marketing performance, streamline your operations, or make better decisions, Looker’s platform has the tools you need to succeed.
So why not give Looker a try? Sign up for a free trial today and see for yourself how Looker can help you unlock the power of your data.
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